The Royal Creative Rumble

The Royal Creative Rumble
Winners: 1st: Harprabhjot Singh: No marks Cream. 2nd: Yash Virkud, Varun Panjwani: Use Condoms. 3rd: Devika Srivastava: Illiteracy.

Tuesday, October 2, 2007

USE CONDOMS (2nd Place)

Creative Director: Varun Panjvani
Copy: Yash Virkud
Art: NA
Media: TVC

The scene starts with a young man entering his house. As soon as he enters he starts shouting at an old man who is drinking his tea. The young professional is complaining about the old man’s various habits. A few seconds later his newly wedded wife walks in she too starts yelling at the old man.
The camera then focuses on the old man who has a pensive look on his face. Then the copy appears just below his face…“Use Condoms”

7 Comments:

Unknown said...

dear yash and varun, what do you want to communicate in this TVC. Condom is basically for triple protection, 1) saves you from HIV 2) saves you from STI/RTI 3) family planning. Your message is not clear in your TVC.

Anonymous said...

Dear Sujit...the ad is for Royal Creative Rumble(RCR) where we are stressing on the C...so there was no body who was thinking about TG, Segmentation,MR, Insight etc :)
P.S. Cant wait to see your entry

Yash

Anonymous said...

too confusing man....

Anonymous said...

lifted idea dude, zazooo!

Anonymous said...

Dude what an idea...mind blowing. I think u guys should try for cannes. too gud

Unknown said...

hey Anonymous, thanks for the compliment above. The problem with Cannes is that they must have seen the Zazoo ad...anyway its still a cool thought.Great working with you Kakad but obviously it wouldn have won without my flawless and engaging and amazing and kickass copy...

Anonymous said...

hey varun and Yash i donno what u guys are trying 2 say but i still think the idea is decent. It just has to be executed well. otherwise i think why dont u guys apply for some agency in Amsterdam or Singapore. It will work better there because the consumers there are more evolved and mature