USE CONDOMS (2nd Place)
Creative Director: Varun Panjvani
Copy: Yash Virkud
Art: NA
Media: TVC
The scene starts with a young man entering his house. As soon as he enters he starts shouting at an old man who is drinking his tea. The young professional is complaining about the old man’s various habits. A few seconds later his newly wedded wife walks in she too starts yelling at the old man.
The camera then focuses on the old man who has a pensive look on his face. Then the copy appears just below his face…“Use Condoms”
7 Comments:
dear yash and varun, what do you want to communicate in this TVC. Condom is basically for triple protection, 1) saves you from HIV 2) saves you from STI/RTI 3) family planning. Your message is not clear in your TVC.
Dear Sujit...the ad is for Royal Creative Rumble(RCR) where we are stressing on the C...so there was no body who was thinking about TG, Segmentation,MR, Insight etc :)
P.S. Cant wait to see your entry
Yash
too confusing man....
lifted idea dude, zazooo!
Dude what an idea...mind blowing. I think u guys should try for cannes. too gud
hey Anonymous, thanks for the compliment above. The problem with Cannes is that they must have seen the Zazoo ad...anyway its still a cool thought.Great working with you Kakad but obviously it wouldn have won without my flawless and engaging and amazing and kickass copy...
hey varun and Yash i donno what u guys are trying 2 say but i still think the idea is decent. It just has to be executed well. otherwise i think why dont u guys apply for some agency in Amsterdam or Singapore. It will work better there because the consumers there are more evolved and mature
Post a Comment