No Marks Cream XYZ Brand (1st Place)

Creative Director-Copy: Harprabhjot Singh
Medium : Television
Product : No Marks Cream XYZ Brand

Idea 1
Scene 1:Bosses Office (Cabin)2 people Boss & EmployeeBoss yelling at employee regardin business. later tells him to take his wife out for shopping. Employee while nodding his head says "yes sir".

Scene 2:Morning in office lobby same employee running to catch the elevator. Just manges to enter the elevator at the last moment. He is late for work. On entering starts fixing collar of shirt. Notices a hicky on his neck. On seeing the hicky he has a grin on his face. Lookin satisfied from last night with the bosses wife. He takes out the no marks cream from his jacket pocket and applies it to the hicky.

Scene 3:Inside Bosses cabin. Door opens the employee walks in(shot in such a way as showing the area where ther was an hicky earlier, which is no longer there) and says "you asked for me sir". Boss replies and asks "Did u take my wife". employee looks at the boss and with a very subtle grin on his face, replies "yes sir, I took her"

Scene 4: product shot

Idea 2
Scene 1:2 Family's Boy's and girl's sitting together in the drawing room. boys and girls parents discussing if the boy and girl like each other(wedding), having tea and sharing jokes laughs. Girl's mother says to daughter "why dont you show rahul your room". Boy and girl look at each other with shyness, give a small smile and start walking towards the room.

Scene 2:Girl and boy enter the room and the girl locks the door behind her as she enters. As soon as the door has been locked both look at each other and give a naughty smile and have a chemistry sparking.

Scene 3:Both are now standing infront of a huge mirror in the girls room and getting dressed, when the boy notices a hicky on his neck, he panicks. Girl holds his arm reassuringly with a naughty smile and hands him the No marks cream. Boy applies the cream.

Scene 4:Boy and girl walking back into the drawing room, sit down with their respective family opposite each other. Girls mother says loudly while looking at her daughter"Is ther chemistry". Girl & boy look at each other with a smirk on their faces and simultaneously say "Yes"

USE CONDOMS (2nd Place)

Creative Director: Varun Panjvani
Copy: Yash Virkud
Art: NA
Media: TVC

The scene starts with a young man entering his house. As soon as he enters he starts shouting at an old man who is drinking his tea. The young professional is complaining about the old man’s various habits. A few seconds later his newly wedded wife walks in she too starts yelling at the old man.
The camera then focuses on the old man who has a pensive look on his face. Then the copy appears just below his face…“Use Condoms”

End illiteracy (3rd Place)

Creative Director - Copy - Art: Devika Srivastava
Media: Print

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